Creating long-form video content, like a detailed webinar or an in-depth explainer video, requires significant time and resources. But did you know that you can get exponentially more value from that single piece of content by repurposing it across multiple platforms? By breaking down your long-form videos into smaller, tailored pieces, you can extend the life of your content, reach new audiences, and maximize your return on investment (ROI).
In this post, we’ll show you exactly how to turn one long-form video into a multi-platform content strategy that drives visibility, engagement, and leads. We’ll cover the different ways you can break down, optimize, and share your video content across channels like YouTube, LinkedIn, Instagram, and more.
If you want to see how repurposed videos can fit into a larger video strategy, download our free “Ultimate Guide: How to Build a Video Sales Funnel That Converts.” It’s packed with actionable tips and checklists for using video content to attract, nurture, and convert leads into paying customers.
Let’s dive in!
Why Repurposing Long-Form Videos is a Game-Changer
Repurposing content is more than just a time-saving tactic; it’s a powerful strategy for increasing your video’s reach, engagement, and impact. Here’s why repurposing your long-form videos is a must:
1. Maximizes ROI
Creating high-quality long-form video content can be resource-intensive. Repurposing allows you to squeeze more value out of every video by distributing it in multiple formats across different channels. This means more opportunities to reach your audience and generate leads without starting from scratch every time.
2. Reaches Different Audience Segments
Different platforms attract different audience segments. While your long-form content might be ideal for YouTube or LinkedIn, shorter clips may perform better on Instagram, TikTok, or Facebook. Repurposing lets you customize your message for each platform and meet your audience where they are.
3. Increases Visibility and Engagement
Every time you share a new piece of content, you increase your chances of being seen and remembered. By breaking down one long-form video into several smaller pieces, you create more touchpoints with your audience, driving higher engagement and boosting your visibility.
4. Reinforces Key Messages
By presenting the same information in multiple formats, you reinforce your message and increase the likelihood that your audience will remember it. This consistency is key for building brand awareness and establishing authority.
Want to learn how to strategically repurpose video content as part of a high-converting video sales funnel? Download our “Ultimate Guide: How to Build a Video Sales Funnel That Converts” to get a detailed roadmap for using video to grow your business.
How to Repurpose a Long-Form Video into Multiple Pieces of Content
Ready to start repurposing? Here’s a step-by-step guide on how to turn a single long-form video into multiple pieces of engaging content for different platforms. We’ll use the example of a 30-minute educational webinar, but the same approach can be applied to any long-form video, such as tutorials, product demos, or recorded presentations.
1. Create Shorter Video Clips for Social Media
Social media platforms like Instagram, TikTok, and LinkedIn thrive on short, snackable content. Take the most impactful moments from your long-form video and create short clips (15-60 seconds) to share across your social channels.
How to Do It:
- Identify 3-5 key takeaways or interesting segments from your long-form video.
- Edit these clips to include eye-catching captions and a strong hook at the beginning.
- Add your branding (logo, colors, etc.) and include a CTA at the end, such as “Watch the full webinar on our YouTube channel” or “Download our free guide for more insights.”
Example:
If your long-form video is a 30-minute webinar on “How to Use Video Marketing to Grow Your Business,” break it down into 3 short clips:
- “3 Tips to Boost Your Video Engagement in 60 Seconds”
- “The Biggest Video Marketing Mistake to Avoid”
- “Why Every Business Needs a Video Sales Funnel”
These short clips are perfect for Instagram Reels, TikTok, and LinkedIn posts.
2. Create Quote Graphics and Audiograms
Transform powerful quotes or soundbites from your long-form video into quote graphics or audiograms that can be shared across visual platforms like Instagram, Facebook, and Pinterest.
How to Do It:
- Pull out 3-4 insightful quotes or tips from your video.
- Use a design tool like Canva to create visually appealing graphics with these quotes.
- Create an audiogram by pairing a key audio snippet with a simple animation or waveform using tools like Headliner.
Example:
For a webinar on “The Future of Video Marketing,” create quote graphics like:
“Video marketing is no longer optional—it’s essential for growth.”
“Short-form videos have 3x the engagement rate of traditional posts.”
These visual assets can serve as standalone content pieces to drive traffic back to your full video or lead magnet.
3. Write a Blog Post Recap
Turn your long-form video into a detailed blog post that recaps the main points and insights covered. Blog posts not only help you reach an audience that prefers reading, but they also boost your SEO and give you another way to capture leads.
How to Do It:
- Transcribe the video (use a tool like Rev, Turboscribe, or Otter.ai) and structure it into a blog post format.
- Add in visuals, key takeaways, and a CTA to watch the full video or download your lead magnet.
- Optimize the post for SEO by including relevant keywords and internal links.
Pro Tip: Embed the original long-form video at the beginning of the post to increase engagement and provide multiple ways for your audience to consume the content.
Example:
Title: “How to Use Video Marketing to Attract New Leads: Webinar Recap”
Include an introductory paragraph, key takeaways, and direct readers to the full video or other related content.
4. Create an Email Series or Newsletter Snippets
Turn your long-form content into a multi-part email series or include snippets in your regular newsletter. This is a great way to nurture leads and keep your audience engaged over time.
How to Do It:
- Break down the video content into 3-5 smaller sections, each focusing on a specific topic or point.
- Write a short email for each section, summarizing the main point and linking back to the full video or your lead magnet.
- Use compelling subject lines and CTAs like “Learn More” or “Watch the Full Video Here.”
Example:
If your video is a tutorial on “How to Create High-Converting Video Ads,” you could structure your email series like this:
- Email 1: “The #1 Rule for Crafting Effective Video Ads”
- Email 2: “3 Ways to Increase Click-Through Rates on Your Video Ads”
- Email 3: “How to Optimize Your Video Ads for Maximum Reach”
Each email should include a teaser, a quick tip, and a CTA to download your lead magnet or watch the full video.
5. Turn the Video Into a Lead Magnet or Downloadable Resource
If your long-form video is packed with valuable information, consider turning it into a free downloadable resource. This could be a PDF guide, checklist, or even a mini-course that your audience can access by signing up.
How to Do It:
- Transcribe the video and format it into a visually appealing PDF guide.
- Add in charts, visuals, and additional context to provide even more value.
- Use this PDF as a lead magnet to capture email addresses on your website or social media platforms.
Example:
If your long-form video is a comprehensive tutorial on video marketing strategies, turn it into a guide like:
“The Ultimate Guide to Video Marketing: Strategies for 2024.”
Want to learn more about creating high-converting video content? Download our “Ultimate Guide: How to Build a Video Sales Funnel That Converts,” packed with templates and strategies for leveraging your video content across every stage of the funnel.
Ready to Repurpose Your Long-Form Content?
Repurposing long-form videos isn’t just about getting more mileage out of your content—it’s about extending your reach, engaging new audiences, and driving results across multiple platforms. By breaking down your content into bite-sized pieces, you can create a cohesive, multi-channel strategy that maximizes your ROI and keeps your audience coming back for more.
If you want a complete blueprint for building a video sales funnel that turns your long-form content into a lead-generation powerhouse, download our free “Ultimate Guide: How to Build a Video Sales Funnel That Converts.” It’s packed with actionable tips, video types, and templates to help you build a funnel that turns your video content into a lead-generation powerhouse.
Download it now and start transforming your video strategy!