Articles by: Irina Patten

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How to Repurpose Long-Form Videos into High-Converting Social Media Clips

Long-form videos are powerful—but if you’re only posting them once, you’re leaving serious opportunities on the table. Repurposing long-form videos into strategic, bite-sized social clips is the secret to multiplying your reach, engagement, and conversions. If you prefer to watch, check out the video below. Otherwise, keep reading for a […]

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The Science of Creativity: How to Spark Fresh Ideas for Your Business

Have you ever envied the effortless creativity of artists, innovators, or entrepreneurs? The truth is, they’re not born different—they’ve just trained their creative muscles. And you can too. Creativity isn’t some rare gift. It’s a skill you can build—and this blog will show you how. If you prefer to watch, […]

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The Psychology Behind High-Converting Video Scripts

Have you ever watched a video and thought, “Wow, this feels like it was made just for me”? That’s not luck—that’s psychology at work. Understanding the science of persuasion can help you craft video scripts that not only inform but also compel viewers to take action. If you prefer to […]

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Why Purpose-Driven Marketing Builds Loyalty and Increases Conversions

Do you want customers who stick with your brand not just because of what you sell, but because of what you stand for? Purpose-driven marketing is more than a feel-good strategy—it’s a business growth engine. Companies that align their mission with their audience’s values see stronger brand loyalty, increased engagement, […]

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How to Optimize Your Video Sales Funnel for Maximum Conversions

Did you know that most video sales funnels lose up to 70% of potential leads simply because they’re not optimized? Low retention, lackluster engagement, and missed conversions are common problems—but they don’t have to be. In this guide, we’ll break down proven optimization strategies that top-performing businesses use to keep […]

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Video Marketing Strategy: Stay Consistent and Stress-Free

Creating consistent, high-quality video content is essential for driving engagement, building trust, and growing your brand. But without a clear content strategy, the process can feel overwhelming and chaotic. In this guide, we’ll show you how to create a streamlined content strategy that keeps your video marketing on track—without the […]

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Why Your Videos Aren’t Converting (Top 5 Video Performance Metrics to Track)

Are Your Videos Doing the Work They’re Supposed To? You’ve spent hours scripting, filming, and editing your video content. But what if your views aren’t translating into conversions? If you’re only paying attention to surface-level metrics like views or likes, you’re leaving valuable data—and opportunities—on the table. This guide will […]

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Why Storytelling Is Essential for High-Converting Video Marketing Campaigns

In a world drowning in content, only a few videos stand out—the ones that make us feel something, inspire us, and leave a lasting impression. What’s their secret? Storytelling. In this post, we’ll uncover the science behind why storytelling is the cornerstone of high-converting video marketing campaigns and share practical […]

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4 Steps to Skyrocket Your Video’s Visibility (REVEALED)

Creating an amazing video is only half the battle. You’ve poured time and effort into scripting, filming, and editing, but without proper optimization, your content risks getting lost in a sea of competing videos. In this blog post, we’ll show you 4 key steps to ensure your videos don’t just […]

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